Style Edit: French sportswear brand Lacoste and its creative director Pelagia Kolotouros host actors Adrien Brody and Claire Danes, and tennis player Venus Willi…
The brand's autumn/winter 2025 collection bears its famous crocodile logo, originally inspired by the nickname of its founder ...
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Lacoste’s Save Our Species by BETC
In 1927, an artist called Robert George was commissioned to bring the crocodile to life as the brand’s logo. With the help of agency BETC, last year Lacoste switched up its crocodile symbol for the ...
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This brand we grew up with got a major makeover, and other labels should take note
Under the creative direction of Pelagia Kolotouros, who has previously worked for brands like Adidas and ... while the iconic crocodile logo now features prominently in larger prints on cardigans ...