Unique audience Shorts tap into YouTube’s 122 million daily user base, reaching beyond TikTok’s primarily Gen Z audience. YouTube’s established reputation means less regulatory risk than TikTok.

YouTube advertising revenue jumped 13% year over year to $9.8 billion during Q2 2025, when services including YouTube Music ...

Nigel Braun has been making YouTube videos since 2014, but his subscriber growth became supercharged this year when he started experimenting with Shorts. Braun told Insider that he created a new ...

Two other creators, Katie Feeney and Hannah Montoya, saw similar success on Shorts. In 30 days, Montoya, who has 3.8 million TikTok followers, gained 125,000 new subscribers after she started ...

YouTube's ad revenue is still shrinking, but YouTube Shorts, the engine that the video site hopes will bring it back to growth, is cranking up. More from Fortune: 5 side hustles where you may earn ...

However, it was YouTube Shorts that truly astounded everyone with its exponential growth. As the newest addition to the short-form video scene, YouTube Shorts arrived in September 2020, initially ...

According to YouTube, with the launch of Shorts, channels that upload both long-form videos and Shorts (capped at 60 seconds in length) are seeing longer overall watch time and subscriber growth ...

YouTube rolled out new statistics pointing to Shorts' power to "vastly increase the reach of an artist." By Elias Leight The first life of Justine Skye‘s “Collide” was that of a minor radio ...