YouTube Premium members can now share up to 10 ad-free videos per month with friends who don't have a subscription.

Ads on YouTube are a hot-button topic, and while some viewers need no encouragement at all to sign up for Premium, others seem intent on doing everything in their power to avoid paying a single dime. And while they can ultimately still view videos, the ads they find themselves faced with can prove to be a major source of frustration.

A small pool of YouTube Premium subscribers can now share custom video links that let the recipients watch videos without any ads, but only ten times per month.