Graeme Hughes, a business and consumer expert from Griffith University, says when it comes to Wicked's marketing campaign, "there are a lot of parallels with Barbie". "Barbie-core was a huge ...

Olivia Colman can’t stop cursing. That’s due in large part to the Oscar winner’s new film “Wicked Little Letters” (in ...

Barbie may have even had a hand in the rebound ... Target (TGT) in October launched an exclusive Wicked-themed apparel and accessory collection from the film’s Oscar-nominated costume designer.