Health-conscious consumers are shifting from sugary soft drinks to those with dietary fibers, says Laura Cooper of The Wall ...

There's a new player in the prebiotic soda game, and it's Coca-Cola. We got our hands on the brand's newly launched Simply Pop lineup to see how they fare.

America’s largest soda brand is popping into a burgeoning beverage category. On Feb. 18, the Coca-Cola Company announced that, with a new product called Simply Pop, it is hopping on the ...

With the launch of Simply Pop, the Georgia-based drinks giant is staking its claim in the fast-growing prebiotic soda market. Prebiotic sodas are all the rage, and the Coca-Cola company is finally ...

Coke is stepping into the prebiotic soda market with a new "fruit-forward line of beverages": Simply Pop. The new products, an extension of Coke's "Simply" line, do not have any added sugar and ...

Coca-Cola is diving into the burgeoning field of soft drinks promoted for their health benefits by launching its first prebiotic soda called Simply Pop. The debut of the Atlanta-based beverage ...