Nike and Skims’ Joint Label Announcement Earns $6.1 Million in Media Exposure, Kim Kardashian’s Post Boosts Collaboration by $1 Million
Tuesday’s announcement of the new brand created in partnership by sports giant Nike and lifestyle company Skims generated $6.1 million in media impact value, according to Launchmetrics. MIV is a ...
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Kim Kardashian hints at Skims x Nike collaboration – here’s what we know so far
From her sell-out collection with The North Face to her high-fashion drop with ... and loungewear label and global sportswear giant Nike. But this isn't just another celebrity brand deal.