Longines has announced Henry Cavill as the brand’s new face, naming him its newest Ambassador of Elegance — celebrating the acclaimed actor’s refinement and authenticity that perfectly aligns with the Maison’s “elegance is an attitude” ethos.

"What draws me to Longines is their understated elegance," Cavill says in a statement. The veteran actor will soon travel to the headquarters in Saint-Imier, Switzerland, for a closer look at the Swiss watchmaker.

The star joins the Swiss watchmaker's roster of "ambassadors of elegance" that also includes Jennifer Lawrence, Kate Winslet, Barbara Palvin and more.

For decades, Swiss watchmaker Longines has represented the very pinnacle of traditional sophistication and class. The Saint-Imier producer’s long and storied collection of aviation, chronograph and dress watches has an