It's been 76 years since De Beers first launched its "Diamonds Are Forever" campaign, and they may still prove to be right. Mike Rivkin and his wife, Linda, are long-time residents of Rancho Mirage.

Departing from their traditional, generic 'diamonds=love' messaging ... drove desire and purchase even through recession and troubled times. In the late 1990s De Beers undertook a fundamental review ...

Bruna Marquezine dazzled in a dramatic drop necklace featuring pear-shaped diamonds of varying sizes, designed by Lorraine Schwartz, while Ariana Grande also turned heads in a De Beers Adonis Rose ...

Experts have welcomed the signing of a long-delayed rough diamond sales agreement between Botswana and South African mining giant De Beers. Representatives of the Botswana government and De Beers ...

Read: Crisis at De Beers Is a Warning for $80 Billion Diamond Market Anglo recently took a $2.9 billion impairment on the value of De Beers, after last year announcing a $1.6 billion writedown.

GABORONE, Botswana — The Botswana government signed a new diamond sales agreement crucial to its economy with the De Beers mining company on Tuesday after seven years of negotiations.

These include investment in a diamond jewellery manufacturing facility ... detection and classification technology services. De Beers Group is committed to ' Building Forever ,' a holistic and ...

As global diamond sales continue to decline, Botswana and De Beers have announced a strategic marketing initiative aimed at reinvigorating consumer interest in natural diamonds. This move comes amid a ...