LONDON - The De Beers diamond jewelry brand is facing the future with a new name, a fresh focus and a campaign that aims to reflect its multicultural origins. The company, which launched in 2001 ...

When in 1947 N.W. Ayer copywriter Frances Gerety set about to create a slogan for De Beers Consolidated Mines, she felt frustrated by a lack of good ideas. After praying late one night, she jotted ...

In photos shot by Alana O’Herlihy, Hadid is seen riding around on horseback, enjoying picnics in grassy meadows, and showing ...

Then De Beers launched a marketing campaign linking diamonds and marriage that was so successful that the notion has since become embedded in Western culture. "A Diamond is Forever"? That's not ...

The marketing campaign will focus on category marketing and other promotional efforts, agreed upon annually, to bolster the ethical and symbolic value of natural diamonds. De Beers and the Government ...

De Beers also credited Assimon with revamping the look and feel of the brand, which will be revealed in a new ad campaign set for release later this month. “Over the course of nearly five years ...

Anglo American posted a $3.1 billion loss on Thursday after a writedown of its De Beers diamond business, as it presses on with shedding unwanted assets.

Anglo is parting ways with De Beers for a reason and ending a relationship that its shareholders may have once thought would be forever. Anglo American has taken a $2.9-billion impairment on De ...

GABORONE, Botswana (AP) — The Botswana government signed a new diamond sales agreement crucial to its economy with the De Beers mining company on Tuesday after seven years of negotiations.

LONDON — The De Beers diamond jewelry brand is facing the future with a new name, a fresh focus and a campaign that aims to reflect its multicultural origins. The company, which launched in 2001 as De ...