The NASCAR Xfinity Series heads to Darlington on Saturday for the Crown Royal Purple Bag Project 200. This race is part of NASCAR's throwback weekend, with many of the cars sporting paint schemes ...

This year, they made it happen. For the 2025 Houston Rodeo and Bun B’s Birthday Bonanza, PURPLE BRAND collaborated with Crown ...

Take a look at the merchandise and moments from the launch dinner celebrating the Crown Royal and PURPLE BRAND Rodeo Capsule Collection inspired by Bun B below. Shop the collection on the official ...