Auto makers live and die on the strength and reputation of the brand icons that decorate their vehicles. Sometimes, ...

The self-driving taxis feature a “Robotaxi” logo written out in a graffiti style on the car’s front doors. The scrawled ...

In the age of Adobe Illustrator, a sincere, hand-lettered sign or logo is a rare artifact of the past. But as a student at Auckland University of Technology, designer Sara Marshall redrew 10 ...

A company's logo is one of the first things that a customer notices about a business, whether they are receiving a marketing mailing, visiting a website or approaching a physical store.

The WWE logo took up of the majority of the belt with no room for the flags, globes or birds that previous titles bore. It looked like something a video-game king might wear. It was larger than ...

Walmart last tweaked its logo in 2008, when it dropped the star used between Wal and Mart and combined the words into one. The new identity was tied with a period of slumping sales for the company ...

There are about 1,000 people from nine countries who have the "Running Man" logo of Anytime Fitness, which has 2,400 locations globally. The company was founded in 2002 and is based in Hastings, Minn.