Now, another cultural sensation has emerged — the "village fashion show" in southwest China's Guizhou province. Every Friday, Saturday and Sunday evening, hundreds of villagers don traditional ...

China is experimenting with a new formula for soft power by integrating fashion, digital influencers, and lifestyle branding.

Shenzhen Garment Industry Association, the organizing body of Shenzhen Fashion Week, recently hired Gill Zhou, former head of Condé Nast China, as its fashion week president, effective Feb. 10.

The economy has taken a heavy blow as a result, and the government is trying to boost nightlife to revive the tourism industry and the economy. According to government data, tourism contributed to ...