Product marketers craft narratives that position the product effectively, address critical customer challenges and guide ...

If your brand is for everyone, who truly connects with it? You know, I hear this all the time from my consulting clients: ...

Companies should establish detailed guidelines to ensure collaborations highlight shared values while preserving distinct ...

Five years after the pandemic, the world has settled into its new normal. But ‘normal’ itself is changing faster than ...

Shopify outlines how to keep businesses from getting lost among the competition and how brand guidelines can set them apart.

It seems like more creators than ever are starting their own lines of makeup, skin care, snacks and more, with at least three ...

Maximize your brand at All Stage 2025 on July 15 in Boston. Exhibit in front of 1,200 founders and VCs across all stages.

The chemical that caused the recall is found in gasoline and tobacco; large amounts of the chemical can cause leukemia.