The activewear brand is using scannable stickers at 150 locations to allow users to unlock digital wearables, a move intended ...

Alo Yoga has given its Roblox experience a glow-up and introduced a new phygital integration in its real-world stores.

Founded by childhood friends Danny Harris and Marco ... Alo - which stands for Air, Land and Ocean - has taken the fitness industry by storm and thrown shade at Lululemon, the pioneer of yoga ...