There's a new league on the scene in the women's basketball world. Unrivaled, which was cofounded by WNBA stars Breanna Stewart and Napheesa Collier to give players an alternative

The Unrivaled basketball league will play its first games, airing on TNT, on Friday. It's poised to capitalize on growing national interest in women's sports.

South Carolina women’s basketball coach Dawn Staley and USC star JuJu Watkins are two of the investors behind Unrivaled, which has reportedly surpassed $35 million in funding. Other investors include tennis star Coco Gauff, former Olympic swimmer Michael Phelps, and Giannis Antetokounmpo of the Milwaukee Bucks.