Assassin's Creed Shadows has already reached a new milestone, crossing 3 million players since it launched. Ubisoft's latest big game continues to see success early after launch, with the company sharing on Thursday via Instagram that Assassin's Creed Shadows has passed 3 million players already.

Much to Shadow's credit, reaching 3 million players in such a short span is no small feat. This proves that while the controversy surrounding the recent game might have cost Ubisoft some respect, in contrast, it helped pique an interest in players to check what all the fuss was about.

Ubisoft is continuing to trumpet the success of Assassin's Creed Shadows, saying today that the game has now surpassed three million players a week after its release. The new big number comes just four days after Ubisoft said Shadows had broken the two million player mark,