Samsung Electronics Co. plans to launch an ultrathin version of its Galaxy S25 phone in the first half of this year, beating Apple Inc. to a promising new category.

Samsung finally took the wraps off its new Galaxy S25 lineup during its Unpacked event on Wednesday, providing us with our first formal look at the forthcoming Galaxy S25, S25 Plus, and S25 Ultra. Available starting on February 7th,

The Galaxy S25 is available at Amazon, Best Buy, AT&T, T-Mobile, and Verizon in new navy, mint, icyblue, and silver shadow finishes. Samsung's online storefront carries additional blueblack, coralred, and pinkgold variants.