BYU Cougars forward Richie Saunders ' latest NIL opportunity pays homage to a unique family story. In the 1950s, Saunders' ...

As BYU advances to the Sweet 16, Ore-Ida is going all in with a campaign that blends basketball history, family heritage, and ...

Richie Saunders, Tot King. BYU’s leading scorer has signed a sponsorship agreement with Ore-Ida, the frozen food company his ...

BYU star Richie Saunders has turned plenty of heads with his accomplishments on the court, but he's also garnered a ton of ...

NEWARK, N.J. (AP) — Napoleon Dynamite served tater tots on a plate instead of stuffing them in his pocket — and threw his ...

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To celebrate Richie Saunders' amazing performance in the NCAA Tournament thus far, Ore-Ida has a tasty promotion Ore-Ida Brigham Young University has another reason to take home the 2025 men's ...

Jon Heder, best known for playing Napoleon Dynamite, returned to his roots Thursday night, sitting courtside at BYU’s Sweet ...

The college basketball 'Tot King' had a legendary tater tot connoisseur in attendance for a massive Sweet 16 matchup.

Napoleon Dynamite is at BYU's Sweet 16 game against Alabama, serving tater tots, in the crossover event of the year.

BYU is both winning and carb-loading thanks to Cougars star Richie Saunders and his family connection to a potato empire.