Kleenex-owner Kimberly-Clark Corp. is making inroads with cost-conscious US consumers, as lower-priced household goods items and surging volume helped it beat second-quarter earnings expectations.

Clark's second-quarter organic sales rose as the Kleenex tissue maker recorded its best volume growth in five years amid lower prices, sending its shares up nearly 5% in premarket trading on Friday. The Dallas-based firm has broadened its portfolio to offer products from budget to premium price tiers,

Kimberly-Clark’s second-quarter adjusted profit came in above Wall Street estimates but sales fell short of analysts’ expectations, driven mostly by divestitures and business exits.