From the start, Kendrick Lamar wanted to turn his life into a video game for his big Super Bowl halftime show. The team tasked with doing that knew what to do—right down to sourcing a vintage GNX.

When Kendrick Lamar took center stage at the 2025 Super Bowl halftime show, his entrance wasn’t just about spectacle, it was a statement. Squatting on the hood of a 1987 Buick GNX, Lamar transformed a rare 1980s muscle car into a symbol of personal and artistic significance.

Kendrick Lamar is a car guy with a penchant for a specific car. Lamar’s latest album GNX is named after a rare 1987 Buick that he owns. If you’re not familiar with it, the GNX was a special version of the Buick Regal Grand National built through a collaboration with ASC/McLaren.