However, everything is allegedly going according to plan because the company has purposefully decided not stop producing cars ...

The uproar from the ‘woke’ ads was likened to Bud Light’s bizarre 2023 partnership with transgender influencer Dylan Mulvaney ...

Consumer research also showed progress. Focus group testing indicates that 20 percent more people see Jaguar as a brand ...

Jaguar's vehicle sales in Europe dropped by an alarming 97.5% year-over-year in April 2025, with just 49 units registered.

Jaguar’s bold rebranding gamble is under scrutiny as the luxury automaker insists its dramatic sales decline isn’t tied to ...

JAGUAR sales have plummeted 97.5 per cent after the car manufacturer faced fierce backlash over its woke pink “rebrand”. The ...

Jaguar’s sales in Europe have plunged dramatically, with only 49 vehicles registered in April 2025, a 97.5% drop from the ...

Jaguar faces a steep sales decline following a radical rebrand in November 2024, with European registrations plummeting 97.5% ...

Jaguar's European vehicle sales crash to just 49 units in April after rebrand distances brand from performance roots.

The headlines wrote themselves. ‘Go woke, go broke!’ said the Daily Mail, and ‘Sales Plummet’, said the Sun. Only a few ...

Jaguar’s rebranding was striking in its departure from the familiar cues that had defined the brand for decades. The iconic ...

Jaguar, once the epitome of British automotive prestige, is now facing one of the sharpest sales collapses in its storied ...