Carl's Jr. is bringing back bikinis to sell burgers years after abandoning sexy ads, best exemplified by its Paris Hilton car washing commercial.

The burger chain dropped its sexualized campaigns in 2017. Now the company has returned to that approach with an “unapologetic, bold” social-media personality.

Hooters rewards members can save $20 on an order of $90 or more on Sunday, Feb. 9, with the coupon code KICKOFF20 in the app. The order must be $90 prior to tax, tip and other fees in order for the discount to apply, Hooters said on its website.