News

Starbucks CEO Brian Niccol just put a positive spin on lagging sales. His pep talk may explain why the stock is up
In the midst of a headline-grabbing turnaround effort, the coffee boss insisted that things are moving faster than expected.
NewsNation on MSN15h
Starbucks is phasing out an entire category of coffee shops: Will yours be affected?
We found this format to be overly transactional and lacking the warmth and human connection that defines our brand,” CEO ...
Starbucks to close all pickup-only stores, including these in MA. See locations.
Starbucks will be doing away with the pickup-only store model next year, CEO Brian Niccol announced. Here's what that means.
Will Starbucks see turnaround percolate as Niccol leans into Green Apron initiative?
The Starbucks (NASDAQ:SBUX) turnaround under the direction of CEO Brian Niccol is gathering momentum, but fiscal third ...
Starbucks CEO Brian Niccol says price changes are a last resort in coffee chain turnaround
CEO Brian Niccol said price changes are his last resort for improving Starbucks' slumping sales — but they're "absolutely" on ...
QSR magazine2d
How Brian Niccol Plans to ‘Build a Better Starbucks,’ Starting with a $500M Investment
CEO Brian Niccol sees a very different Starbucks awaiting at the end of 2026. A vision of the brand, he said Tuesday during ...
Starbucks CEO: The company was ‘mismanaged for a couple years'—here's his plan to ‘bounce back'
Starbucks CEO Brian Niccol says his company will rebound from lackluster earnings with its “green apron service” plan. Here’s ...