After BYU's first-round victory over VCU in the NCAA Tournament earlier in March, Cougars players in the postgame locker room started up a tater tots chant, whi ...

BYU's Richie Saunders joins Jimmer Fredette and Danny Ainge as players to lead the Cougars to the Sweet 16. But his BYU ...

Delma Grigg Saunders.” That would mean Richie was the great grandson of Nephi Grigg ... “I’m the torch bearer, if you will, ...

BYU Cougars forward Richie Saunders ' latest NIL opportunity pays homage to a unique family story. In the 1950s, Saunders' great-grandfather Francis Nephi Grigg (as well as his brother ...

BYU's Richie Saunders isn’t just a rising star on the basketball court—he’s also part of a legacy that’s deeply ingrained in ...

As BYU advances to the Sweet 16, Ore-Ida is going all in with a campaign that blends basketball history, family heritage, and ...

Saunders’ great-grandfather, F. Nephi Grigg, founded Ore-Ida along with his brother Golden T. Grigg in 1952. The brothers ...

Richie Saunders ... with Ore-Ida, Saunders' connection to the brand actually makes him a perfect match. Here's the story behind Saunders' NIL deal with Ore-Ida and how his family is tied to ...

After ESPN revealed last week that BYU Cougars basketball star Richie Saunders is the ... in the national branding space. Perhaps Saunders wanted his basketball legacy to be focused on that ...

Delma Grigg Saunders.” That would mean Richie was the great grandson of ... “I’m the torch bearer, if you will, of making the family legacy as famous as the Tater Tot. It’s really bringing ...