Chris Fischer has been Nissan’s go-to guy for cupholders since 2015, when complaints about the feature impacted customer ...

But what goes into cupholder design? That’s a question a child might ask, but not a childish question. Happily, a product communications person from Nissan reached out to me and offered me the ...

part of the Nissan Motor Company of Japan, will proclaim its mission is to provide “Innovation for all.” The change will also bring more humor to Nissan advertising than has been evident ...

FRANKLIN, Tenn. — Nissan North America is kicking off a new marketing campaign this weekend that will hone in on the innovation that automaker says can be found in its lineup. "Innovation for ...

“Production innovation tends to remain hidden,” he said. “But Nissan boasts great engineering technology.” Nissan’s troubles aren’t over, as its bottom line has been slammed by the ...

In terms of innovation, really, the Leaf is the biggest story this year for Nissan, a brand that didn’t rank among the top five in “innovation” or environmentally friendly/green” in ...

The campaign, “Innovation for All,” will launch 8/28 and runs over the next several months. The effort will begin with a series of five TV spots that capture Nissan’s history, track record ...