LinkedIn is a behemoth in B2B marketing. Here's our guide to the site's tools, marketing strategies and best practices. The post LinkedIn: The marketer’s guide appeared first on MarTech.

B2B marketers are reallocating their event marketing budgets, and 43% are instead investing in content creation.Your long-form content marketing pieces can be shared as LinkedIn Articles. There are no ...

LinkedIn Corp. rolled out new technology and products Thursday to keep members on its network longer, a move that could help generate more data and make it more valuable to Microsoft Corp.