AI, Google and Web traffic
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Google’s AI summaries are causing a sharp drop in website clicks, prompting publishers to rethink business models amid fears of a “Google Zero” future.
Over 1.13 billion referrals to the top 1,000 websites globally came from AI platforms in June this year, up by 357% from the year-ago period.
Google began adding AI Overviews (AIO) to the U.S. search results on May 14. While vaguely mentioning that links in AIO get higher click-through rates (CTRs), Google has remained evasive when ...
Google’s AI Overviews feature has led to a significant increase in the frequency of “zero clicks” to search queries — drastically reducing traffic to news websites, according to a new report.
Website links displayed within Google’s AI Overviews saw minimal click-through rates (1 per cent) as well, as per the study.
Two large publishers – Dotdash Meredith and Ziff Davis – say Google AI Overviews haven’t significantly impacted their traffic. What Dotdash Meredith is saying. Here’s what the IAC (owner ...
As Google continues to roll out AI features in search, the dust is far from settled on this issue. Pichai’s optimism aside, the true impact of AI on the web ecosystem remains to be seen.