During a Coldplay show in Boston on July 16, a man and a woman went very, very, very viral for their alarmed reactions to being shown on the jumbotron during a segment of the concert, whereby the band highlights cute couples and happy-looking people in the crowd.

A Jersey Shore bartender's TikTok video rapidly spread online, sparking countless memes within hours.During the next concert at the home of the Wisconsin Badgers football team, lead singer Chris Martin seemingly joked about the incident and warned fans about what happens during "The Jumbtron Song.

CEO Andy Byron’s company confirms it has launched an investigation after a couple went viral for their reaction after being spotted together at a Coldplay concert, leading the band’s lead singer to joke they might be having an “affair.