American Eagle Gen Z Strategy

News

Sydney Sweeney’s American Eagle divides internet

American Eagle’s Male-Geared Sydney Sweeney Ads Have Gen Z Women Scratching Their Heads

A racy, widely panned jeans campaign for American Eagle Outfitters starring “Euphoria” actress Sydney Sweeney is bringing into question whether the retailer accidentally strayed from its typically female-friendly marketing or deliberately tried to shift focus.

Opinion

Creative Bloq on MSN · 8h

Sydney Sweeney’s heated American Eagle row says a lot about Gen Z

Sydney Sweeney’s latest campaign for American Eagle looks, on the surface, like a textbook win. The imagery is rich with sun-faded nostalgia, vintage muscle cars, classic denim, and a warm palette. It’s Americana with a high-gloss finish,

AS USA · 1d

“Sydney Sweeney has great jeans”: American Eagle ad campaign goes viral and company’s stock goes through the roof

Sydney Sweeney is famous for her acting roles in popular television series and films with her breakthrough coming with acclaimed performances in Euphoria (2019-present) as she portrays Cassie Howard, a complex teenager, which earned her an Emmy nomination and significant mainstream recognition.

Psychology Today1d

Why the American Eagle Ad is Receiving Backlash from Young People

Companies will be called out when they are out of touch and not inclusive.

MediaPost29d

Inside American Eagle's Gen Z Playbook: Pinterest, Substack And Jorts

Craig Brommers, CMO of American Eagle Outfitters, is chasing Gen Z's ever-shifting attention while staying grounded in what the brand has always stood for: inclusivity, authenticity, and value ...

Ad Age2mon

American Eagle is launching a Substack - Ad Age

Amid all of Gen Z’s brain rot and doom scrolls, some marketers are seeing a desire to slow down and offer deeper online content. It’s one of the primary reasons retailer American Eagle is ...

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